Welcome to Wilful Foods (“Company”, “we”, “our”, “us”).

Your privacy is extremely important to us. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website www.wilful.in, purchase our products, or otherwise interact with us.

By using our website and services, you agree to the practices described in this Privacy Policy. If you do not agree, please do not use our website.


1. Information We Collect

We collect the following types of information to provide a smooth shopping experience:

a) Personal Information

  • Name

  • Email address

  • Phone number

  • Billing and shipping address

  • Payment details (handled securely by payment gateway providers; we do not store card details)

b) Non-Personal Information

  • Browser type and version

  • IP address

  • Device type and operating system

  • Website usage data (pages visited, time spent, clicks)

c) Cookies & Tracking

We use cookies, pixels, and similar tracking technologies to:

  • Enhance user experience

  • Remember your shopping cart items

  • Improve website functionality

  • Analyze traffic patterns

  • Run targeted advertisements


2. How We Use Your Information

We may use the collected information for purposes such as:

  • Processing and fulfilling your orders

  • Providing customer support

  • Sending order confirmations, shipping updates, and invoices

  • Improving our website and product offerings

  • Sending promotional emails, offers, or newsletters (with your consent)

  • Preventing fraudulent transactions and ensuring website security

  • Complying with legal obligations


3. Sharing & Disclosure of Information

We respect your privacy and do not sell or rent your personal data. However, we may share your information with trusted third parties:

  • Service Providers: Delivery partners, payment gateways, IT support, and marketing tools.

  • Legal Authorities: If required by law, regulation, or government request.

  • Business Transfers: In case of merger, acquisition, or sale of company assets.


4. Payment Security

All online transactions are processed through secure, PCI-DSS compliant payment gateways. We do not store or have access to your credit/debit card details.


5. Data Retention

  • We retain your personal data as long as necessary for order fulfillment, legal compliance, and business purposes.

  • You can request deletion of your account and data anytime by contacting us.


6. Your Rights

Depending on applicable law (including GDPR for EU visitors), you may have the following rights:

  • Access to your personal data

  • Correction of inaccurate or incomplete information

  • Request deletion of your data

  • Opt-out of marketing communications

  • Restrict or object to processing of your data

To exercise these rights, contact us at info@wilful.in.


7. Cookies Policy

By using wilful.in, you consent to our use of cookies.
You may manage or disable cookies in your browser settings, but some features of the website may not function properly.


8. Third-Party Links

Our website may contain links to third-party sites. We are not responsible for the privacy practices or content of those sites.


9. Children’s Privacy

Our website is not intended for children under 18 years of age. We do not knowingly collect personal data from children.


10. Data Protection & Security

We implement industry-standard security measures to protect your data from unauthorized access, disclosure, or alteration. However, no online method is 100% secure, and we cannot guarantee absolute protection.


11. International Users

If you are accessing our website from outside India, please note that your data will be processed in India. By using our services, you consent to such transfer.


12. Changes to this Privacy Policy

We may update this Privacy Policy from time to time. The updated version will be posted with a revised “Last Updated” date. We encourage you to review it periodically.